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WebPlus X7: SEO

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I have started to fall down the google/bing rankings.
I have used all the tools available to me within Webplus, and i think it is time to now attempt some HTML5.
BUT, I am a novice.
I am reading about Rich Snippets and Microdata on the google webmaster tools sections, but I have no idea how to use it correctly.
Please could somebody help me.
Many Thanks
David

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