WebPlus X6: HTML Use with Database Merge

Is it possible to use html code in our fields with a database merge or am I supposed to be using the repeating html fragment.

I have a database with the following fields:

Product_Name:
Product_URL:
Product_Description:
Product_Image:

I want to include a bulleted list of features. I can see doing this as

Product_Feature1:
Product_Feature2:
Product_Feature3:

Then add each one as a text field formatted as a bullet list. Is there a way to just add the actual html code instead?

Thanks,
Thomas